f100% Pure

Monday – Sunday: 11:00 am – 7:00 pm

(510) 548-8595

2983 College Avenue

Berkeley, CA 94705


100% Pure offers the most healthy, pure and organic line of beauty products. Nutrient-rich, these products will work wonders on your skin, no matter your skin type. They’re even gentle enough to be used for newborns!

Interested? Then why not pop down for a quick visit at our Berkeley store? There you’ll discover some of our most loved products such as our hydrating SPF moisturizers, long lasting eyeliners, refreshing body gels, fast acting eye creams, potent face serums, aluminum free deodorants and so much more! We definitely have something for everyone here at our Berkeley store.

If, however you want to skip the checkout lines in Berkeley, then browse our online shop now! Expect free samples, free shipping and free (virtual) hugs coming your way!

Special Events

Elmwood Halloween Scavenger Word Scramble

Saturday, October 31, 2020

12:00am - 11:59pm

Play anytime during the month of OCTOBER! We’ve put together a safe socially-distanced scavenger hunt everyone can enjoy. Letters have been hidden in 28 store windows in the Elmwood. Get your map and find the letters. Once you have all the letters found, unscramble the words to find your Elmwood Halloween message! 1. Print your […]