Berkeley at its Best
Discover the historic Elmwood Shopping District and theater – over 80 independently-owned boutiques and restaurants in a friendly, neighborhood environment
Learn more about upcoming movies, family events, sidewalk sales, and more.
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Featured Businesses
The Trading Post
Family owned and operated for 4 generations since 1939. Bill’s Trading Post Store carries Turquoise jewelry by award winning silversmiths, authentic American Indian arts & crafts, pottery, fetishes, kachinas, Navajo weavings & baskets, Northwest Coast Carvings, and Alebrijes. Next door, The Gem Gallery designs and creates custom jewelry and carries vintage, estate and fine jewelry […]
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Blue Mercury
Barry and Marla Beck are the founders and visionaries behind Bluemercury, Inc. In 1999, cosmetics could only be purchased at drugstores or department stores. As a recent graduate and working woman, Marla found less and less time to pursue her quest for products that would maintain glowing, healthy skin. Barry, a serial entrepreneur who had […]
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