Berkeley at its Best

Discover the historic Elmwood Shopping District and theater – over 80 independently-owned boutiques and restaurants in a friendly, neighborhood environment

Learn more about upcoming movies, family events, sidewalk sales, and more.

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Featured Businesses

Blue Mercury

Barry and Marla Beck are the founders and visionaries behind Bluemercury, Inc. In 1999, cosmetics could only be purchased at drugstores or department stores. As a recent graduate and working […]

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Mighty Pilates

Mighty Pilates incorporates the great foundations of classical pilates while upping the intensity factor for an inspired, invigorating workout. All of our classes are taught by tough, dynamic instructors that […]