Berkeley at its Best

Discover the historic Elmwood Shopping District and theater – over 80 independently-owned boutiques and restaurants in a friendly, neighborhood environment

Learn more about upcoming movies, family events, sidewalk sales, and more.

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Featured Businesses

Organic Greens

Healthy isn’t a goal, it’s a way of living Organic Greens, as a team, believes in caring about the well-being of you and your family. In this day and age […]

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Blue Mercury

Barry and Marla Beck are the founders and visionaries behind Bluemercury, Inc. In 1999, cosmetics could only be purchased at drugstores or department stores. As a recent graduate and working […]