Berkeley at its Best

Discover the historic Elmwood Shopping District and theater – over 80 independently-owned boutiques and restaurants in a friendly, neighborhood environment

Learn more about upcoming movies, family events, sidewalk sales, and more.

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Featured Businesses

Bill’s Trading Post & Gem Gallery

Family owned and operated for 4 generations since 1939. Bill’s Trading Post Store carries Turquoise jewelry by award winning silversmiths, authentic American Indian arts & crafts, pottery, fetishes, kachinas, Navajo weavings & baskets, Northwest Coast Carvings, and Alebrijes. Next door, The Gem Gallery designs and creates custom jewelry and carries vintage, estate and fine jewelry […]

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Slash Denim

Slash Denim is known for fitting people in the perfect pair of quality jeans. Slash carries everything from vintage Levi’s to the newest, hottest brands like Dr. Denim, WeSC, Naked and Famous, Cheap Monday, Mavi Jeans, Bridge & Burn, Courtshop, and more. Since 1979, Slash has got you covered for all of your denim needs!!