Berkeley at its Best

Discover the historic Elmwood Shopping District and theater – over 80 independently-owned boutiques and restaurants in a friendly, neighborhood environment

Learn more about upcoming movies, family events, sidewalk sales, and more.

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Featured Businesses

Book Society

We’re a Bookstore. We’re A Wine Lounge. We’re A Place to Relax, Unwind and Unplug. Book Society is more than a bookstore—it’s a vibrant community hub where literature, wine, and […]

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Cotton Basics

Cotton Basics has been designing, sewing and dyeing its own garments here in Oakland, California, for more than 30 years. We mostly carry our own locally produced garments in cottons […]